Blog: The viral video that ignited...

03 Feb Blog: The viral video that ignited change in Egypt and probably the world

On a previous post we talked about the qualities of a leader, see if you can spot them in this video. As long as you say there is no hope, then there will be no hope, but if you go down and take a stance,... [+]

Blog: Who's the most influential...

25 Jan Blog: Who’s the most influential twitter user from DR?

We've been following closely the development of some social media platforms and for this week wanted to share the most influential tweeters from Dominican Republic in 2010.

Blog: What interested Dominicans the...

14 Jan Blog: What interested Dominicans the most in 2010?

According to Google, these are the top 10 web queries made in the D.R. in 2010. The word cloud (feratured image for this article) determines the search terms that have experienced greater growth over the previous year. The only search that was more popular than... [+]

Blog: Got what it takes to be a...

12 Jan Blog: Got what it takes to be a leader?

1) A leader needs the guts to stand out and take risks, even if it means to be ridiculed. 2) The first follower should be treated as an equal by the leader. 3) The first follower will then teach others "how to follow". 4) A movement has to be public; and must not be about the leader, it must be about the group. 5) As more people join in, it becomes less risky and ridiculous to be part of this movement.

Blog: Everybody loves a Cinderella...

07 Jan Blog: Everybody loves a Cinderella story

Here’s a great example of the power of social media and their influence in the age we’re living in. A blogger from a T.V. station got some footage of a homeless man in Ohio; the man had a sign that said: “I have a god... [+]

Blog: Twitter for Brands: Six...

07 Jan Blog: Twitter for Brands: Six Winning Strategies to Learn From

Interesting read. Here are the conclusions: Much like every other aspect of social media, there is no one-size-fits-all answer to how you should run your company account. However, there were some themes that held true in every conversation: • Your company Twitter handle should fit with... [+]

Blog: DR buying habits.

03 Jan Blog: DR buying habits.

We call it “the super” and we go (mostly) twice a week witch is, by the way, the frequency in witch we receive our salaries and  cash our paychecks. Out of the  7,631 interviews made on january 2010 on Santo Domingo and Santiago by IP Dominicana,... [+]

Blog: Eristoff DR performance.

16 Dec Blog: Eristoff DR performance.

Here’s and except of the report from … This is the case for the third and main driver of vodka’s impressive gains: Eristoff vodka, distributed by Bacardi-Martini, has grown from 11,500 9 litre cases in 2006 to 41,500 in 2007, becoming market leader in that period... [+]

Blog: The Shoemaker’s Children Go...

15 Dec Blog: The Shoemaker’s Children Go Barefoot

As we reviewed our work for the past year, we realized that we were really bad at documenting the things we’d been up to,  and had a very shallow digital footprint. You know, just like the old saying in our title. So our first resolution... [+]

About the agency

Who we are

A full service brand marketing and advertising agency based in Dominican Republic since 1995 with vast experience in: Food industry, Automotive, Alcoholic Beverages, Retail Stores, Media & Newspapers, Telephone & Communications, Insurance & Financial Services.

What we do

We provide strategic and creative leadership for global brands in need to speak to the local market in an entertaining and engaging way, while maintaining their core brand values and their voice...Learn more.

"Think global, act local"

How we do it

Think about the classic boy meets girl kind of situation...but at summer, in Hawaii, at dawn, with champaign and diamonds and flying angels with banners and stuff. ...Let's talk