Blog: The viral video that ignited change in Egypt and probably the world

On a previous post we talked about the qualities of a leader, see if you can spot them in this video.

As long as you say there is no hope, then there will be no hope, but if you go down and take a stance, then there will be hope.”

Asmaa Mahfouz recorded this video on January 18th, uploaded it to YouTube and shared it on Facebook. Within days, the video went viral and is credited to have inspired Egyptians to participate in the protests in Cairo’s Tahrir Square.

The day prior to the recording of this video, four men burned themselves in front of the egyptian parliament in an act of “leadership” that inspired Mahfouz and made her “The first follower”. This is a clear example of the power of that first follower and the essence of the concept of “the movement”, where the movement itself is more important than the leaders.

Branding works the same way.

“Whoever says women shouldn’t go to the protests because they will get beaten, let him have some honor and manhood and come with me on January 25th, they don’t even have to go to Tahrir Square, just go anywhere and say it: that we are free human beings.”

By studying life, we understand people better and through that understanding we can communicate better. This dynamics are true to all types of relationships.