Blog: Food for data crunchers #1

Posted by rmunoz on August 15, 2011

Blog: Food for data crunchers #1

The latest study from Pew Internet looks at the scholastic level of users on different Social Media Networks.

Seems that Twitter users are better educated than Facebook users, but users in both networks get an F when compared to users on LinkedIn.

Education distribution by social netwoking site platform

% of users on the following social networking sites with the following levels of education.
For intace, 12% of MySpace users have a bachelor’s degree.

MySpace Facebook LinkedIn Twitter Other SNS
Less than High School 11% 5% 2% 6% 7%
High School 35% 26% 7% 16% 36%
Trade or some college 36% 34% 16% 39% 32%
Bachelor Degree 12% 20% 37% 21% 14%
Graduate School 6% 15% 38% 18% 11%

Source: PEW Research center’s Internet & American Life Social Network Site survey conducted on landline and cell phone between October 20 – November 28 2010. Sample is 2,255 and margin of error is +/- 2.3%

What this means to you:

A bunch of stuff. For starters, if you are into professional services you should consider spending some time on Linkedin, or  use this data to consider the tone and type of content for your brand message when making social network strategies.

Everybody can have the same data, what makes a difference is the aaproach you use in the interpretation of that data.

Source: Pew Internet.

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